Magazine advertisements are considered as the most traditional form of advertising. It is an example of a powerful marketing tool still used by marketers to get their message out. These are created for promoting the products and services of different companies. Some of these advertisements contain highly innovative ideas. According to some data, people in the UK alone spend around £2 billion on magazines each year. In the US, 350 million magazines are published every year. Here, i am presenting collection of some of the most creative advertisements published in these magazines.
1. Arcor: Bubble Gum
Advertising Agency: Leo Burnett, Sao Paulo, Brazil
2. DHL International Courier Service
Advertising Agency: Shanghai J&J Advertising Co., China
3. Ikea: Sliding Doors
Advertising Agency: 303, Perth, Australia
4. Greenpeace: Tree
“Deforestation continues with the turn of a page”
Advertising Agency: LINKSUS, Beijing, China
5. Conto Barriers: Lift
“Your Life can turn in a second”.
Advertising Agency: FNL Communications, Sydney, Australia
6. Project: AHON
This project shows that how a donation for building homes for typhoon victims also helps the advertiser. Through this project, media owners gave discounted rates for ad spaces, advertisers paid full price, and in the end difference was given to Red Cross.
Advertising Agency: BBDO Guerrero \ Proximity, Philippines
7. Wonderbra: Magazine
Advertising Agency: Unknown
8. Macbook Pro “Ultra Thin”
Advertising School: SVA New York, USA
9. WMF Knives
Advertising Agency: Leo Burnett, Bangkok, Thailand
10. Viasat: I’d Do Anything For Money
“I’d do anything for money. The game show where pain equals cash.”
Advertising Agency: Le Bureau, Stockholm, Sweden
11. Hombre Magazine
This double page spread was glued together and had to be forced apart to see the whole ad.
Advertising Agency: Leo Burnett, Buenos Aires, Argentina
12. NHA Xinh Furniture
These are some of the most creative double-page magazine advertisements by the NHA Xinh Furniture. Just look that how beautifully they appear when a magazine is opened.
Advertising Agency: Grey Group, Hochiminh City, Vietnam
13. SulAmerica Health Insurance: Torn
“SulAmerica prevents you from doing the same with the resources of your company.”
Advertising Agency: MPM Advertising, Brazil
14. Styx Underwear
15. Hawaiian Tropic: Enjoy The Sun
Advertising Agency: Grey, Stockholm, Sweden
16. Garmastan: Nipple
Creative print ad from maternity magazine showing a breastfeeding woman and her baby. Two pages are glued together in such a way that once the reader tear them off of each other, the baby’s mouth tears off the nipple, thus demonstrating how painful breastfeeding can be, unless you use Garmastan lotion.
Advertising Agency: Milk, Lithuania
17. Bic Soleil Clic
“The safety razor that follows your shapes.”
Advertising Agency: Dragster, Gothenburg, Sweden
18. Depilatory Strips: EPILDOU
Advertising Agency: Lg2, Quebec, Canada
19. Brazilian Bikinis: Ribbon
Advertising Agency: FNL Communications, Sydney, Australia
20. TV 6 – I’d Do Anything For Money
21. Revlon: Root Perfect
“No brush. No hassle. No roots in just 10 easy minutes.”
Advertising Agency: Martin Williams, Minneapolis, USA
22. Miradent Dental Floss
Advertising Agency: Philipp und Keuntje, Hamburg, Germany
23. National Association for the Blind: Donate eyes, magazine cut-out
This magazine ad shows a smiling girl on first page. The 2nd page shows an old woman. When readers turns the page, they realizes that the girl’s eyes are actually the old woman’s eyes. Readers also sees the message, “Donate” and logo of National Association for the Blind on 2nd page. This is a wonderful example of creative advertisement.
24. Seat Ibiza Cupra: Wheel
25. Triumph
26. Clinique: Lashes
Advertising Agency: WE Marketing Group, Shanghai, China
27. McDonald’s: Extra Large Coffee
Advertising Agency: DDB, Stockholm, Sweden
28. Samsung TV
29. Repromed: Don’t Waste Your Sperm
Jamshop has created a cheeky DM piece to complement their existing national print and online campaign in an effort to recruit sperm donors for Repromed, Australia’s leading infertility clinic. Unsuspecting potential candidates received the popular men’s magazine FHM, only to discover that some pages appeared stuck together. Blokes were lured into pulling the sticky pages apart, revealing a full page pic of an attractive lingerie model and a message. An interactive website linking back to Repromed challenged the men to see if they had the “goods” to become an eligible sperm donor.
Advertising Agency: Jamshop, Adelaide, Australia
30. Hawaiian Tropic
Advertising Agency: Grey, Stockholm, Sweden
31. Sunsilk
32. Suzuki Grand Vitara: Rolling Stone
“Behind every great man there is a Grand Vitara SZ”
33. Tide: Put Stains Back Where They Belong
Post it glue was used to give the impression that tomato sauce from a hotdog and icecream had stuck to the shirts of parents of the children on the opposite page. By the time the page was opened, however, the stains were back on the hotdog and icecream.
Advertising agency: Leo Burnett Mumbai
34. Shikun & Binui Solaria
“Look at the page facing the sun light. And see how you can benefit from it.”
Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
35. BR Petrobras Oil – Victory
“Turn this page from right to left several times. Now you know how our pilots feel when they reach the finish line.”
36. Subaru Forester: King Of The Hills
Advertising Agency: JWT, Tel Aviv, Israel
37. CLEAR: NO DANDRUFF
38. “Ending slave labor is not this easy”
Advertising Agency: AlmapBBDO, Brazil
39. Crush: Class
There is another way.
40. Magazine Ads Adidas
